Unit 6.1 Task 3

Unit 6.1 Task 3 – Box Office

A)

The Lego Movie

Genre: Animated comedy

Producers: Warner Brothers

Release Date: February 7^th 2014

Rating: PG

Director: Phil Lord and Chris Miller

Actors: Chris Pratt, Elizabeth Banks, Liam Neeson and Will Arnett

World Wide Gross: $468,060,692

Guardians of the Galaxy

Genre: Sci-fi - Adventure

Producers: Marvel Entertainment

Release Date: August 1^st 2014

Rating: PG-13

Director: James Gunn

Actors: Chris Pratt, Zoe Saldana, Dave Bautista, Bradley Cooper and Vin diesel

World Wide Gross: $687,094,767

We’re the Miller

Genre: Comedy

Producers: Warner Brothers

Release Date: August 7^th 2013

Rating: R

Director: Rawson Marshall Thurber

Actors: Jason Sudeikis, Jennifer Aniston, Ed Helms, Emma Roberts

World Wide Gross: $269,994,119

The Hobbit : Desolation of Smaug

Genre: Fantasy

Producers: Warner Brothers

Release Date: December 13^th 2013

Rating: PG-13

Director: Peter Jackson

Actors: Martin Freeman, Ian McKellen, Richard Armitage

World Wide Gross: $958,366,855

B)

The Lego Movie

The Lego Movie is rated as a PG (Parental Guidance) meaning that it does not rule out any aged demographics. Initially the Lego Movie seems to be targeted towards children, however the film also targets parents and other adults. This is through the sense of humour that is used within the film, as well as the message within the film. This means that it would typically target the Generation X and Generation Y demographics.
However we can also see that it targets specific Psychographics as well. It’s main psychographic audience are the Belongers, we can tell this because the film does not take any risks and has a sensible ‘silly’ humour behind it, which everyone enjoys. It does not specifically target a gender because it doesn’t enforce or show any stereotypical themes, which would target boys or girls.
This film proved to be very popular with it’s audience because it targets both the parents and children viewers by using clever humour which the children would find funny, however it would have a deeper meaning behind it. The film also targets children through its use of bright colours and lively music.

Guardians of the Galaxy

Guardians of the Galaxy is rated as a PG-13, which means that children over the age of 13 can view the film without parental guidance.  This means that the film must be suitable for children aged 13+. However it shows hidden adult themes, which targets an older audience.  This film targets the Generation X and Generation Y demographics.
The film also targets the Generation X specifically by using music from this time period as the sound track for the film. This targets the audience as it creates nostalgia for the audience.
We can also see that this film targets the “Experientials” this is because the film takes risks which other Marvel films haven’t done before, this is done by showing more violent and stronger language than the other marvel films. It also takes risks by using only older music for the soundtrack of the film. This film typically targets males, we can tell this because of the sense of humour and the typical boisterous fight scenes within the films. However the film does include strong female characters to appeal to females within the audience.
This film was very popular with it’s target audience because it’s the first one of a series, meaning it is different to every other film out there, it is also, unlike the other marvel films, the first film to be made about the Guardians of the Galaxy comic book.

We’re the Millers

We’re the millers is rated as an R, meaning that it is suitable for people aged 15+. However I believe that it is aimed at young adults. Targeting Generation Y. I believe this because the film has a very mature sense of humour with constant references to drugs as well as sex. This film targets it’s audience by using a “silly” sense of humour combined with a clever, mature sense of humour, making it perfect for younger adults.
This film narrows down the psychographics to the “Experientials” group. We can tell this because the film does take risks by using a very sexual and twisted sense of humour.
This film proved very popular with it’s audience because it is very unique and different to other comedy films which have been released, making it a new and exciting.

The Hobbit: Desolation of Smaug

The Hobbit is rated as a PG-13, which means that children over the age of 13 can view the film without parental guidance.  This means that the film must be suitable for children aged 13+. This film however is targeted at teenagers and young adults, we can tell that it’s aimed at these two generations as it features lots of action as well as a dark sense of humour. This film is also designed to target older adults too, as it is an adaption off a popular book called “The Hobbit”.
This film specifically targets the “Belongers” We can tell this because it plays by a very safe sense of humour, which everyone can enjoy, as well as casting very mainstream and well known actors (Such as Ian McKellen and Martin Freeman.) This film also takes no risks, as it doesn’t try to use any complicated camera/editing techniques within this film.
This film was popular within it’s audience due to the popularity of the trilogy that it’s a part of. As well as it not taking any risks by doing anything unusual within the film.